随着非遗保护由静态展览转向沉浸式体验，传统色彩作为文化象征性的视觉叙事符号，潍坊世界风筝博物馆内陈列 的风筝装置成为在当代展示空间中转译的重要媒介。然而，现有研究多关注于工艺革新，对色彩在空间叙事逻辑中如何成为 文化符号的探讨相对不足。本文采用符号学层级分析法与展示空间案例观察法，引入巴特的符号结构理论，从形式、象征与 叙事三个层面梳理色彩的转译路径。研究结果对展示空间的视觉表达与文化传播具有一定参考价值，对非遗色彩在当代语境 中的再造及可视化研究亦具有启示意义。

As intangible cultural heritage preservation shifts from static exhibitions to immersive experiences, traditional colors— as visual narrative symbols of cultural symbolism—become crucial mediators for translation within contemporary exhibition spaces, exemplified by the kite installations at the Weifang World Kite Museum. However, existing research predominantly focuses on craft innovation, with relatively insufficient exploration of how color functions as a cultural symbol within spatial narrative logic. This study employs a semiotic hierarchical analysis method combined with exhibition space case observation, incorporating Barthes's theory of sign structure to trace the translation pathways of color across three levels: form, symbolism, and narrative. The findings offer valuable insights for visual expression and cultural communication in exhibition spaces, while also providing implications for the contemporary reinterpretation and visualization of intangible cultural heritage colors.