本文以国家级非物质文化遗产梁平木版年画为例，从非遗传承视角出发，围绕其独特的色彩技艺保护与文创产品设 计展开研究。本文梳理了梁平木版年画半印半绘的工艺以及其色彩体系特征，分析了高饱和度、强对比色的文化内涵与视觉 表现力。指出梁平木版年画传承存在的问题。文章提出“非遗为本、创新为用”的文创设计理念，探讨了核心色彩的提取， 文化符号的转换以及与现实生活场景融合等策略，结合已有产品进行分析。以期通过系统性的色彩技艺保护，创新性的文创 产品开发以及教育、企业、数字化等多元的传承手段，使得梁平木版年画能够实现文化传承再生，也为非遗的传承与保护提 供有效参考。

This article takes the national intangible cultural heritage, Liangping woodblock New Year paintings, as an example. From the perspective of intangible cultural heritage inheritance, it focuses on the protection of its unique color techniques and the design of cultural and creative products. This article reviews the semi-printed and semi-painted craftsmanship of Liangping woodblock New Year paintings and its color system characteristics, analyzing the cultural connotation and visual expressiveness of high saturation and strong contrast colors. It points out the problems existing in the inheritance of Liangping woodblock New Year paintings. The article proposes a cultural and creative design method based on "intangible cultural heritage as the foundation, innovation as the application," and discusses strategies such as extracting core colors, transforming cultural symbols, and integrating them with real-life scenarios, analyzing them in conjunction with existing products. It aims to achieve cultural inheritance and regeneration of Liangping woodblock New Year paintings through systematic color technique protection, innovative cultural and creative product development, and diverse inheritance methods such as education, enterprises, and digitalization. It also provides an effective reference for the inheritance and protection of intangible cultural heritage.