本文以“车内共融积木”为研究对象，聚焦儿童产品的色彩情感化设计策略，探讨色彩与触觉协同设计在促进儿童 玩具包容性体验中的作用机制。研究采用眼动追踪与主观评价相结合的方法，对用户在使用过程中的视觉行为与情感反馈进 行采集分析，系统考察色彩编码与触觉引导的交互效应。结果表明，基于情感导向的色彩设计能有效吸引并引导儿童视觉注 意，提升操作直观性与互动愉悦感，同时通过色彩与触觉的双通道互补，增强产品对不同感知能力儿童的适应性。本研究为 面向视觉障碍与健全儿童共用的产品设计提供了具有实证支持的情感化色彩策略，也为儿童包容性玩具的设计开发提供了可 操作的理论参考与实践路径。

This study takes "in-vehicle inclusive building blocks" as the research object, focusing on emotional color design strategies for children's products, and explores the mechanism by which the synergistic design of color and touch promotes inclusive experiences in children's toys. The research employs a combined approach of eye-tracking and subjective evaluation to collect and analyze users' visual behaviors and emotional feedback during use, systematically examining the interactive effects of color coding and tactile guidance. The results indicate that emotion-oriented color design effectively attracts and guides children's visual attention, enhances operational intuitiveness and interactive pleasure, while also improving the adaptability of products to children with different perceptual abilities through the complementary dual channels of color and touch. This study provides empirically supported emotional color strategies for products intended for shared use by visually impaired and sighted children, as well as actionable theoretical references and practical pathways for the design and development of inclusive toys for children.