本研究以平武白马藏族服饰作为具体案例，针对其视觉系统的色彩与图纹，探索民族文化资源当代转化的可行路径， 依靠文化解码，对色彩的叙事逻辑进行阐释，对图纹类型、构成与意义加以分析，基于此构建“叙事解码—基因提取—转译 重构”的视觉转译方法，并完成品牌“白翎闹春”的创作实践。研究结果表明，该方法能有效实现文化符号的创造性转化与 价值再生，其意义在于形成一套从文化阐释到设计生成的可操作范式，为同类型民族文化的创新实践提供方法参考。

This study adopts the traditional costumes of the Pingwu Baima Tibetan ethnic group as a case, focusing on the color and pattern system to explore feasible pathways for the contemporary transformation of ethnic cultural resources. Based on cultural decoding, it interprets the narrative logic of color and analyzes the types, composition and connotations of patterns. A visual translation framework of “narrative decoding–gene extraction–translation and reconstruction” is established and verified through the design practice of the brand “White Feather Celebrating Spring”. The results demonstrate that this framework effectively promotes the creative transformation and value regeneration of cultural symbols, forming an operable paradigm from cultural interpretation to design generation, and provides a methodological reference for similar ethnic cultural innovation practices.