全球文创产业竞争已有向文化内核纵深发展的趋势，传统纹样与色彩作为中华文脉双重视觉符号，是构建本土文创 设计话语体系的核心要素。当前在文创产品中纹样与色彩的应用存在碎片化、符号化、盲目挪用等问题，削弱了文化辨识度 与全球传播力。本文以典型纹样及其色彩为核心，结合田野调查法探究适配逻辑，凝练纹样色彩审美与需求分野地图，构建 了以纹样及色彩为中心的文创产品设计体系路径。研究表明，该体系立足文化母体、锚定色彩基调，实现从符号到产品的价 值范式转化，为我国文创产品设计全球化赋能。

The global competition in the cultural and creative industries has developed in depth toward the cultural core. As dual visual symbols of Chinese cultural context, traditional patterns and colors are the core of constructing a discourse system for local cultural and creative design. At present, the application of patterns and colors in cultural and creative products has problems such as fragmentation, symbolization and blind appropriation, which weaken cultural recognition and global communication capacity. Focusing on typical patterns and their colors, this paper uses the field investigation method to explore the adaptive logic, constructs an aesthetic and demand differentiation map of pattern and color, and establishes a design system path for cultural and creative products centered on patterns and colors. The research shows that based on the cultural matrix and anchored in the color keynote, this system realizes the transformation of value paradigm from symbols to products, empowering the globalization of China's cultural and creative product design.