在文旅融合与非物质文化遗产活化背景下，时尚非遗街区逐渐成为传统文化当代表达与青年消费文化交汇的重要空 间载体。然而，当前相关街区在更新实践中普遍存在色彩设计趋于符号化与表层化的问题，非遗文化内涵难以通过空间视觉 系统得到有效转译。本文以杭州清河坊历史街区为研究案例，采用文献分析、实地调研与案例解析，对街区现状色彩结构、 非遗文化意象及水墨元素特征进行系统梳理，构建适用于时尚非遗街区的色彩设计策略。研究认为，将抽象水墨元素融入色 彩设计，能够在避免传统符号直译的同时，强化街区空间意象的整体性与层次感，有效提升非遗文化的感知深度与审美连续 性，为时尚非遗街区的设计更新与文化表达提供了具有实践意义的理论参考。

Under the backdrop of cultural and tourism integration and the revitalization of intangible cultural heritage, fashion intangible cultural heritage districts have gradually emerged as significant spatial forms where traditional culture finds contemporary expression and intersects with youth consumer culture. However, in current renovation practices, such districts commonly face issues where color design tends to be symbolic and superficial, making it difficult to effectively translate the cultural connotations of intangible heritage through spatial visual systems. Taking the historical district of Qinghefang in Hangzhou as a case study, this paper systematically examines the existing color structure, intangible cultural imagery, and characteristics of ink wash elements in the district through literature review, field research, and case analysis, aiming to construct a color design strategy applicable to fashion intangible cultural heritage districts. The study suggests that color design integrating abstract ink wash elements can enhance the overall coherence and layered sense of spatial imagery in such districts while avoiding the direct imitation of traditional symbols. This approach effectively deepens the perception of intangible cultural heritage and ensures aesthetic continuity, providing a theoretically grounded and practically significant reference for the design renewal and cultural expression of fashion intangible cultural heritage districts.