在汽车行业前所未有的变革背景下，新能源汽车的出现给汽车的动力系统、车辆布局带来了巨大的改变，也从根本 上改变了汽车设计现有的逻辑和美学表达方式。色彩作为汽车CMF 设计的核心要素，已经从传统美学层面中脱离出来，转 而融入功能化、智能化、环保化等要素。本文对近几年来全球和中国新能源汽车色彩应用趋势进行了全面分析，并就新能源 汽车色彩应用领域的技术创新做了深入的探讨。研究显示，未来的汽车色彩应用已经不再只是停留在美学层面的静态视觉符 号，而已经成为一个具备环境感知、能源管理、情感互动功能的智能动态界面。本文旨在为设计师及有关研究者提供详细的、 全面的行业观察和理论借鉴。
Abstract
Changes in the automotive industry, the advent of new energy vehicles has caused an unprecedented change in vehicles’ engines and layout, and it has also severely changed automotive design’s existing logic and aesthetic. And as a core element of CMF, color has evolved past its role in bringing beauty; its function now includes getting smarter, more intelligent, and more connected. The article gives a thorough analysis of worldwide and Chinese trends in the application of color to new vehicles over the past several years, and it looks at new technological developments. From this we can see that in the future, the car body color will no longer just be static visual symbols at the aesthetic level, but rather will become a smart and alive "interface" with intelligent environmental sensing, energy management, and emotional interaction functions. Article gives designers and researchers full and complete industry observations as well as theoretical knowledge.
关键词
新能源汽车 /
色彩设计 /
CMF
Key words
New Energy Vehicles /
Color Design /
CMF
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1]Guan X, Li L, Fu J, et al. Using entropy weight method and quality function deployment to develop emotion-driven dashboard interfaces for NEV[J]. Scientific Reports, 2025, 15(1): 39208.
[2] 崔桐睿. 浅析汽车设计中的外观造型及色彩艺术[J]. 色彩,2024(8):15-17.
[3] 李昕. 基于机器学习的汽车内饰色彩感性设计与预测方法研究[D]. 广州: 广东工业大学,2024.
[4] 李啸, 陈林, 严达海, 等. 一种汽车随角异色( 变色龙) 颜色的开发与应用研究[C]// 中国汽车工程学会. 第三十二届中国汽车工程学会年会论文集(4). 武汉: 东风汽车集团有限公司制造总部; 东风汽车集团有限公司研发总院,2025:220-225.
[5] 杨少华, 吕耀华. 自然主义风格在包装设计中的应用[J]. 包装工程,2025,46(4):455-458.
[6] 张婷, 赵程锦, 赵艺琳, 等. 我国工业产品色彩的发展现状､趋势和对策研究[J]. 色彩,2025(7):45-47.
[7]Otgonbayar Z, Kim J, Sa M, et al. Designing LiDARDetectable Dark‐Tone Materials with High Near‐Infrared Reflectivity for Autonomous Driving: A Comprehensive Review[J]. Advanced Functional Materials, 2025, 35(1): 2414876.
[8]Saito A. Material design and structural color inspired by biomimetic approach[J]. Science and technology of advanced
materials, 2011, 12(6): 064709.
[9]Elmaghraby N A, Hassaan M A, Zien M A, et al. Fabrication of carbon black nanoparticles from green algae and sugarcane bagasse[J]. Scientific Reports, 2024, 14(1): 5542.
[10] 滕永泉, 任晓康, 彭宏, 等. 电子墨水技术在汽车内饰上的应用探索[J]. 汽车工艺与材料,2024(12):62-66.
基金
辽宁省哲学社会科学规划基金—年度重点项目“数字沉浸式场景下辽宁红色文化遗产传承与活化利用研究”（项目编号：L24AXW005）。
PDF(2096 KB)
