摘要
如今的数字媒介系统已经成为视觉体验的重要来源之一,其色彩呈现形式及感知经验正经历技术性的深层次重构。 本文以媒介现象学技术中介理论视角,探究数字设计叙事里色彩体验如何于技术条件下进行生成与衍变。研究引入了“色彩 媒介技术分析”的相关方法,对数字设计叙事中色彩感知的生成途径且提出“技术介导的色彩感知”概念,阐明色彩在技术 介入下是如何获得全新的经验感知。通过剖析互动叙事界面、沉浸式环境、AI 生成视觉等具体案例,研究数字色彩在技术 介导作用下,呈现出动态化、情绪化以及结构化等诸多特征;还提出“数字叙事色彩感知三维模型”,从感知维度、技术维 度以及叙事维度阐释色彩体验的形成逻辑及媒介特性。
Abstract
Nowadays, digital media systems have become one of the important sources of visual experiences, and the color presentation forms and perceptual experiences are undergoing deep technical reconfigurations. This paper, based on the theory of media phenomenology, explores how color experiences are generated and transformed in digital design narratives under technical conditions. The study introduces the relevant methods of "color media technology analysis", proposes the concept of "technologically mediated color perception", and clarifies how color acquires new experiential perceptions under technological intervention. Through analyzing specific cases such as interactive narrative interfaces, immersive environments, and AIgenerated visuals, the research reveals that digital colors, under the mediation of technology, exhibit many characteristics such as dynamism, emotionality, and structuring; it also proposes the "three-dimensional model of digital narrative color perception", explaining the formation logic and media characteristics of color experiences from the perspectives of perception, technology, and narrative.
关键词
媒介现象学 /
数字设计叙事 /
技术介入 /
色彩感知研究
Key words
Media Phenomenology /
Digital Design Narratives /
Technological Intervention /
Color Perception Research
程斌.
媒介现象学下数字设计叙事中的色彩感知研究[J]. 色彩. 2026, 44(1): 87-90
Cheng Bin.
Research on Color Perception in Digital Design Narratives from the Perspective of Media Phenomenology[J]. Color. 2026, 44(1): 87-90
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1][ 美] 唐· 伊德. 技术与生活世界 从伊甸园到尘世[M]. 北京: 北京大学出版社,2012(9):95.
[2][法]梅洛-庞蒂.知觉现象学 梅洛-庞蒂文集.第2卷[M].杨大春,张尧均, 关群德, 译. 北京: 商务印书馆,2021(10):300.
[3][ 美] 唐· 伊德. 技术与生活世界 从伊甸园到尘世[M]. 北京: 北京大学出版社 2012(9):72.
[4][ 美]Hansen, Mark Boris Nicola. New philosophy for a new media[M]. The MIT Press, 2006:197.
[5][ 美] 玛丽- 劳尔· 瑞安. 故事的变身[M] 张新军, 译. 南京: 译林出版社,2014(11):94.
[6][ 美]Murray, J. H. Hamlet on the Holodeck: The Future of Narrative in Cyberspace[M]. The MIT Press, 2017: 79.
[7] 王淳锦. 数字媒体艺术设计作品中色彩情感的表达应用策略研究[J]. 色彩,2025(3):86-88.
[8][ 美]Verbeek P P. Beyond Interaction: A Short Introduction to Mediation Theory[J]. Interactions, 2015, 22(3), 26-31.
[9] 朱滕飞. 数字媒体艺术设计中色彩情感表达与视觉体验[J]. 艺术大观,2025(34):34-36.
[10][ 美]Janet H. Murray. Inventing the Medium: Principles of Interaction Design as a Cultural Practice[M]. The MIT Press, 2011:34.
基金
本文为浙江省高等教育“十四五”本科教学改革项目“新文科视野下数字展演跨学科人才培养路径探索”(项目编号:9000P636250001)。