《藏海传》凭借其精良的服化道制作，重新唤醒古代色彩美学在当代人心中的共鸣。本文以《藏海传》中展示的服 饰为背景，追溯明代服饰的传统配色，揭示服饰色彩与政治、礼教以及经济发展等社会因素的关联性。在社会因素的视野下， 探讨明代服饰的色彩特征及其背后的文化成因，拓宽明代服饰色彩研究的视野。本研究以《藏海传》的服饰具体创作样例分 析为基础，基于文献分析法与图像论证法相结合的方式，阐释明代服饰色彩配色文化特征。

"The Legend of Zang Hai", a phenomenal hit drama of this year, has reawakened the resonance of ancient color aesthetics in contemporary people through its exquisite costume, makeup, and prop design. Based on the costumes featured in "The Legend of Zang Hai", this paper traces the traditional color matching of costumes in the Ming Dynasty, thereby revealing the correlation between costume colors and various social factors such as politics, etiquette, and economic development. From the perspective of social factors, it explores the color characteristics of Ming Dynasty costumes and the cultural causes behind them, so as to broaden the perspective of research on Ming Dynasty costume colors. The study aims to explain the cultural characteristics of the color matching of Ming Dynasty costumes by taking the analysis of specific costume design examples in "The Legend of Zang Hai" as the basis and combining the literature analysis method with the image demonstration method.