苗族刺绣作为中国西南地区重要的民族视觉文化资源，兼具“图像—技艺—记忆”的复合性，其图案在构图、色彩 与肌理层面呈现出高度组织化与审美自洽的特点。本文分析苗族刺绣图案的文化背景与艺术价值，探讨苗族刺绣图案在现代 平面设计中的应用现状，在此基础上提出 “色彩—形式的系统融合”“跨文化适配的通用性规则”“数字化重构的流程化范式” 与“品牌视觉中的体系化应用”等策略，并辅以设计场景化案例论证可操作性。

Miao embroidery, as an important ethnic visual cultural resource in southwestern China, combines the complexity of "image skill memory". Its patterns exhibit highly organized and aesthetically consistent characteristics in composition, color, and texture. This article analyzes the cultural background and artistic value of Miao embroidery patterns, explores the current application status of Miao embroidery patterns in modern graphic design, and proposes strategies such as "systematic integration of color and form", "universal rules for cross-cultural adaptation", "procedural paradigm for digital reconstruction", and "systematic application in brand vision" based on these strategies. The feasibility is demonstrated through case studies of design scenarios.