青绿山水作为中国传统绘画的重要类型，具有高辨识度的色彩语言以及深厚的文化寓意。随着文化创意产业的快速 发展，传统艺术资源如何在当代设计中实现创造性转化与创新性表达，已成为设计研究的重要议题。本文以索绪尔符号学理 论为分析基础，将青绿山水色彩转化为形式与意义构成的符号系统，并结合当代文创产品的设计需求，提出青绿山水色彩在 文创设计中可遵循“符号识别—意义解析—符号转译—情境重构”的应用逻辑。研究结果将为中国传统绘画元素的现代转化、 文创产品开发及视觉文化传播提供理论参考与方法启示。

Blue-green landscape painting is a major genre of traditional Chinese painting with a unique colour language and rich cultural symbolism. Amid the rapid development of cultural and creative industries, the innovative transformation of traditional art in contemporary design has become an important research topic. Based on Saussure’s semiotic theory, this paper takes the colours of blue-green landscape painting as a semiotic system of form and meaning. Combining the needs of modern cultural and creative design, it proposes an application logic:’symbolic recognition—semantic analysis—semiotic translation—contextual reconstruction’. The conclusion provides a theoretical and methodological reference for the modern application of traditional Chinese painting elements, cultural product design, and visual communication.