传统色彩属于中华优秀传统文化的主要视觉呈现形式，文创产品又是文化传承和创新传播的关键渠道。传统色彩的 现代转化，成为文创设计加强文化内涵和审美价值的主要途径。为解决当代文创色彩设计同质化、文化性缺失等问题，本文 围绕文创产品设计中传统色彩的现代转化和应用实践途径展开一系列分析。结果表明，采取深挖文化内涵、创新转化技法、 强化市场适配等实践策略，能大幅提高文创产品的文化辨识度、市场竞争力和传播力，从而推动中华传统色彩文化的当代表 达和文创产业实现高质量发展。

Traditional colors serve as a primary visual representation of China's outstanding traditional culture, while cultural and creative products act as a key channel for cultural heritage and innovative dissemination. The modern transformation of traditional colors has become a crucial approach to enhancing cultural connotation and aesthetic value in cultural and creative design. To address issues such as homogenization and cultural deficiency in contemporary cultural and creative color design, this article conducts a series of analyses on the modern transformation and practical application of traditional colors in cultural and creative product design. The results indicate that implementing practical strategies such as delving into cultural connotations, innovating transformation techniques, and strengthening market adaptability can significantly enhance the cultural distinctiveness, competitive market advantages, and communication effectiveness of cultural and creative products. This, in turn, promotes the contemporary expression of traditional Chinese color culture and drives the high-quality development goals of the cultural and creative industry.