在地理标志农产品品牌化进程加速的背景下，包装色彩设计同质化、地域文化表达浅表化等问题日益凸显。本文旨 在探索色彩在地理标志农产品包装设计中的应用路径。研究首先运用了“文化源流—设计转译—市场认同”的理论分析框架， 剖析包装色彩的语义构成与功能维度。进而审视当前农产品包装色彩应用的普遍性问题。核心部分提出一套系统的创新路径： 通过溯源来提取地域色彩基因、转译来实现文化语义向设计语言的创造性转化、系统化来构建品牌色彩架构三大步骤，构建 植根本土的文化色彩体系。文章通过现代设计语言进行转译与应用，最终实现地域文化性、品牌识别性与产品功能性的统一。 本研究旨在为地理标志农产品提升文化附加值、塑造差异化品牌形象提供理论依据与方法论借鉴。

Against the backdrop of the accelerated branding process of geographically indicated agricultural products, issues such as homogenization of packaging color design and superficial expression of regional culture have become increasingly prominent. This article aims to explore innovative applications of color in the packaging design of geographically indicated agricultural products. The study first employs the theoretical analysis framework of 'cultural origins—design translation— market recognition' to examine the semantic composition and functional dimensions of packaging color. It then reviews common issues in the current application of color in agricultural product packaging. The core part proposes a systematic innovation path: extracting regional color genes through tracing origins, achieving creative transformation of cultural semantics into design language through translation, and constructing a brand color framework through systematization—forming a culturally rooted color system. The article further applies modern design language for translation and implementation, ultimately achieving a unity of regional cultural identity, brand recognition, and product functionality. This research aims to provide a theoretical basis and methodological reference for enhancing the cultural value of geographically indicated agricultural products and shaping differentiated brand images.