当前本科视觉传达设计专业的书籍设计的色彩教学部分，普遍存在“重配色技巧、轻色彩叙事”及与文创产业需求 脱节等问题。对此，本文尝试以文创项目为牵引，推动教学重心从“配色训练”向“叙事能力培养”转型。在教学上具体有 以下四点创新与改革：一是重组“用色彩讲故事”和“文创设计商用化”核心教学模块；二是让真实项目进课堂；三是实行 校内实训和校外企业基地实训相结合的实训方式；四是建立全面的评价体系。这四方面的创新与改革，让学生在设计过程中 的色彩叙事意识、项目执行力和市场敏感度都有一定程度的提升，同时改革也给设计类课程提出了可借鉴的教学方案。

The color education section in undergraduate visual communication design textbooks commonly exhibits issues such as overemphasis on color matching techniques while neglecting color storytelling, as well as disconnection from the demands of the cultural and creative industries.To address this, this paper proposes using cultural and creative projects as a catalyst to shift the teaching focus from 'color coordination training' to 'narrative skill development'. The teaching approach features four key innovations and reforms: First, restructuring the core modules of "Storytelling Through Color" and "Commercialization of Cultural and Creative Design"; Second, integrating real-world projects into classroom instruction; Third, adopting a practical training model that combines on-campus training with off-campus enterprise-based practice; Fourth, establishing a comprehensive evaluation system.These four innovative reforms have significantly enhanced students' color narrative awareness, project execution capabilities, and market sensitivity throughout the design process. Moreover, the reforms have provided replicable teaching methodologies for design courses.