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ISSN 2097-3284 CN 10-1903/J

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  • Cheng Zhaohui
    Color. 2025, 43(9): 1-6.
    This paper focuses on the contemporary translation and practice of Song-style colors: it traces the origins of their aesthetic genes and the core of their artistic conception, starts from the aesthetic dimension of Song Dynasty colors, analyzes the color narrative logic in typical carriers of Song Dynasty art, and lays a theoretical foundation for contemporary design translation; takes the Hangzhou Asian Games as a case study to explore the path of "vivid" translation of Song-style colors, explains the connotation of "vivid" narrative design, and analyzes the translation method from the "poetic flavor" to the "painterly flavor" of Song charm; further, starting from the hierarchical construction of multi-scene narrative and the practical exploration of cross-media translation, it deeply probes into the expression method of "intergrowth of artistic conception" in the "vivid" narrative design of Song-style colors in the Hangzhou Asian Games, so as to provide reference theoretical support and practical lessons for the creative transformation of Song-style culture.
  • Gao Wei, hen Daodao
    Color. 2025, 43(9): 7-10.
    This article focuses on the “Poetry and Colors” traditional Chinese color workshop, exploring the aesthetic of colors in ancient Chinese poetry by visualizing the colors mentioned in the poems. The workshop consists of four modules: colors of nature, colors of seasons, colors of everyday life, and colors of emotions, delving into the interplay between colors and emotions in poetry through artistic perception and practice. This workshop serves as both an academic exchange activity and a social practice event, allowing participants to experience the enchanting colors in ancient poetry through artistic practice and striving to integrate classical color aesthetics into modern design. It not only contributes to the inheritance and development of traditional culture but also stimulates students’ creativity and enhances their aesthetic qualities, injecting fresh artistic and cultural vitality into society. In the future, it is hoped that such exchange activities can continue to thrive and make positive contributions to cultural exchange and sharing.
  • Cao Hanwen, Zhang Huabin
    Color. 2025, 43(9): 66-68.
    As a core medium for early childhood literacy, picture books transcend linguistic and cultural barriers through their integrated visual storytelling artistry, earning widespread popularity among children. In this visual language, color serves as a vital medium for emotional transmission while playing an irreplaceable role in narrative progression and contextual construction. This study analyzes the color expression characteristics and thematic structural patterns of classic picture books, revealing their intrinsic connection through three pathways: emotional resonance, symbolic metaphor, and rhythmic modulation. Through case studies of "The Jungle Book" and "The Very Hungry Caterpillar", this research further demonstrates color's aesthetic and educational value in picture book narratives. The findings provide theoretical support and practical references for visual communication design in picture book creation, while offering innovative approaches to optimize early childhood reading resources.
  • Yang Wenqiao, Xing Deshui, Cao Chunli, Zhang Xiaorong, Li Nan
    Color. 2025, 43(9): 131-134.
    In the mountains of Cangyuan, Yunnan, the Wa people inherit their culture through the millennium-old brocade-weaving technique. As a "living historical record" of the Wa people, Cangyuan brocade, with black and red as its base colors and decorated with geometric patterns, conveys the ancestors' reverence for nature and praise for life. Its colors not only carry on the Wa's traditional color system but also form distinct regional characteristics due to geographical and historical factors; each color bears primitive beliefs and has a strong visual impact. Currently, academic research on it mostly focuses on its patterns and craftsmanship, while the aesthetic logic and cultural connotations behind its colors remain to be explored. Combining field investigations with aesthetic theories, this paper analyzes the symbolic system, composition rules and modern aesthetic value of its colors, and explores the visual code of this ethnic art.
  • Zhang Xiaoyu, Zhang Wenbo
    Color. 2025, 43(9): 119-122.
    As the cornerstone of traditional Chinese medical theory, the Huangdi Neijing (Inner Canon of the Yellow Emperor) encompasses fundamental principles, diagnostic methods, and therapeutic strategies, and remains a key text for understanding ancient Chinese medical thought. This paper takes its discourse on color as a point of departure, systematically tracing the internal logic of the “Five Phases-Five Colors” framework. It analyzes and categorizes textual references to “single colors” “compound colors” “simile-based colors” “seasonal colors” and “concurrent colors”, thereby revealing how ancient physicians constructed diagnostic and therapeutic mechanisms through color symbolism. Building on the classical notion of zhi wei bing (“treating disease before its onset”), the study further explores how the five auspicious “life-indicating colors” (shengse) in the Neijing can be translated into modern color paradigms. Finally, it attempts to introduce these colors into environmental and design experiments, enabling them to function as mediators of harmony in healthcare spaces and wellness communities. In doing so, the paper offers a pathway for transforming the wisdom of traditional medicine into contemporary practices of color-based healing.
  • Wang Xuanbo
    Color. 2025, 43(9): 123-126.
    Our country attaches great importance to the protection of intangible cultural heritage. As an important cultural carrier, the unique colors, patterns and shapes of traditional opera costumes constitute the core visual symbols, how to effectively inherit the essence of the culture, while achieving innovative development, has become an urgent problem to be solved. Therefore, from the perspective of intangible cultural heritage protection, this paper discusses the inheritance and innovation path of opera costume elements in the Visual communication, this paper puts forward innovative inheritance methods from three dimensions: color and cultural translation, form Reconstruction and technology application, aiming to provide practical reference for the living inheritance of opera costume culture.
  • Bi Lige
    Color. 2025, 43(9): 103-105.
    In artworks, the language of color is a crucial means by which emotions are conveyed through visual expression. By employing the contrast and harmony of colors, viewers are offered with rich sensory stimulation, and they are guided to perceive the inner artistic spirit of the creator. In this article, the color language in Hu Richa's oil paintings is analyzed, and the nomadic life of ethnic minorities and grassland culture, as represented in his works, are explored, thereby allowing for an understanding of the unique characteristics of his artistic style. Through the analysis of the Mongolian style of oil painting language, more art enthusiasts can be led to an understanding of this distinctive art form. The unique grassland environment has shaped Mongolian painters with profound cultural heritage, distinct national character, and unique aesthetic features.
  • Xia Aimin
    Color. 2025, 43(9): 106-108.
    The artistic essence of meticulous-style flower-and-bird painting lies in the creation of artistic conception. As the core expressive language, color serves not only as a medium to reproduce objects but also as a crucial medium for constructing artistic conception and expressing emotions. This paper systematically explores the dynamic role of color in generating artistic conception within meticulous-style paintings. First, it analyzes the philosophical foundations of traditional color theory from the perspectives of "coloring according to species" and "preconceived intent preceding brushwork." Subsequently, it examines the mechanisms of color expression in emotional symbolism, and material synergy through classic works spanning from the Song Dynasty. Finally, it extends to the evolution and expansion paths of contemporary meticulous-style painting's color language.
  • Hai Pei
    Color. 2025, 43(9): 135-138.
    The ancient Chinese attire color system was rooted in the Pre-Qin ritual system, evolving over more than two millennia to form a comprehensive hierarchical symbolic system. The philosophical concept of five colors corresponding to five directions and five elements established the theoretical foundation for color order. The Zhou Dynasty's “dark upper garment and vermilion lower garment” initiated ritual attire color standards. The Qin and Han dynasties established a political color ideology. The Sui and Tang dynasties created the rank-color system that strictly correlated official ranks with clothing colors. The Song and Ming dynasties deepened the imperial monopoly of “yellow as supreme.” The Qing Dynasty integrated Manchu and Han traditions to construct a diversified court attire color spectrum. From ritual regulations to political representation, from cosmic concepts to power order, colors consistently served as visualized hierarchical symbols engraved upon garments, reflecting the dual trajectory of ritual inheritance and transformation through dynastic transitions.
  • Ge Qingya
    Color. 2025, 43(9): 11-14.
    In the narrative transformation of contemporary art exhibitions, color has gradually evolved from a formal, decorative element into a narrative medium with constructive capabilities. This paper examines the functional transformation of color in art exhibitions, with a primary focus on its pivotal shift from a "visual element" to a "narrative medium". It explores the operational mechanisms and empowering effects of color during this process. Through theoretical analysis and case studies, this paper systematically demonstrates how color, by virtue of its symbolism, spatiality, and interactivity, reconstructs the narrative structure, spatial experience, and participatory models in exhibitions. This paper aims to clarify the intrinsic logic and contemporary value of color as a narrative medium, thereby providing a theoretical framework and practical strategies for the narrative innovation and experiential design of art exhibitions.
  • Jiang Fan
    Color. 2025, 43(9): 15-18.
    Digital technology is profoundly changing the ontology of color, as its essence evolves from physical pigments to virtual pixels, posing a fundamental challenge to the traditional color cognition system centered on life drawing. This study aims to investigate this profound shift in the concept of color. It argues that the transformation of teaching models is not an isolated educational reform but an inevitable response to this ontological change in color itself. By analyzing the new characteristics of digital color, such as its data-driven nature and translatability, and by combining this with specific creative case studies, this paper explores practical pathways for guiding art creators to establish "cross-media color literacy." The core objective is to illustrate that contemporary color practice has transformed into a creative dialogue between the perceptual abilities of traditional media and the critical thinking skills required by digital media. This research hopes to provide a reference of both theoretical depth and value for contemporary color theory research and artistic practice.
  • Guo Jianwei
    Color. 2025, 43(9): 127-130.
    Against the backdrop of globalization and cultural convergence, the homogenization of regional interior design has become increasingly prominent. As an intuitive and emotionally rich design element, color serves as a crucial carrier for the inheritance and expression of regional culture. This paper takes Lingnan traditional dwellings as the research object and explores their interior color design strategies from the perspective of regional culture. Firstly, it analyzes the color cultural genes from the dimensions of natural geographical environment, philosophical thoughts, folk beliefs, and craftsmanship techniques, and explains the characteristics of multiple integration such as "learning from nature", "neutrality and implicitness", and "gorgeousness and simplicity". Then, it dissects the pain points in current practices, including the superficialization of cultural symbols, conflicts in adapting to modern functions, and the lack of scientific support for colors. Finally, it proposes four strategic paths: "color translation of natural imagery", "contemporary embodiment of cultural spirit", "innovative interpretation of technical materials", and "ecological consideration of systematicness and sustainability", aiming to provide theoretical and practical guidance for interior color design with regional characteristics.
  • Lian Huizi, Kong Yong
    Color. 2025, 43(9): 69-71.
    Many children with autism have different sensory experience of the surrounding environment from ordinary people, and they are particularly sensitive to visual stimuli. Virtual reality (VR) technology can create a world where we can completely control the visual environment, which provides a more comfortable and safe healing space for autistic children. Therefore, this paper will discuss how to design the most suitable color matching scheme for autistic children in VR healing scenes, aiming at providing practical color matching suggestions for designing VR healing scenes that are really suitable for autistic children, make them feel comfortable and actively participate.
  • Liang Cheng, Yang Shu, Yang Liu
    Color. 2025, 43(9): 72-74.
    In the attention-economy-driven commercial environment, modern commercial posters have shifted from information transmission to emotional resonance and visual differentiation competition. The standardized paradigms of traditional brand posters struggle to cope with visual competition, while Memphis color language, with its anti-harmonious visual logic and strong emotional tension, offers a new path for differentiated design. This paper systematically decodes the core features of Memphis color language and proposes tripartite application strategies in brand color adaptation, graphic collaborative narration, and typographic rhythm control, providing theoretical and practical references for brand visual communication in different fields.
  • Liu Baoyun
    Color. 2025, 43(9): 54-56.
    With the deep application of digital technology in the field of film and animation, color fidelity has become a core element that affects the artistic expression and technical dissemination of works. The study focuses on the color distortion phenomenon that occurs in the digital production process, and systematically analyzes four typical problems: differences in device compatibility, compression algorithm loss, insufficient dynamic range adaptation, and chaotic cross platform management. To address the aforementioned issues, the study proposes the construction of a full chain color management system, which involves innovative measures such as developing standardized workflows, optimizing intelligent compression algorithms, establishing dynamic mapping models, and implementing cross platform collaboration mechanisms. Research has shown that the use of calibration techniques linked to International Color Federation (ICC) profiles and 3D lookup tables (3D LUTs), combined with scene aware dynamic metadata transmission systems, can effectively achieve color consistency control from the production end to the display end.
  • Color.
    Online available: 2025-12-29
  • Ma Yimeng
    Color. 2026, 44(1): 81-83.
    Indoor color design in kindergartens has a significant impact on the healthy growth of young children. Based on this, the article analyzes the characteristics of current kindergarten interior color design and proposes a core idea of building a layered and progressive, functional zoning, and emotional harmony system from the perspectives of cognitive laws, spatial attributes, and emotional experiences. Furthermore, strategies such as constructing a layered and progressive color matching system, strengthening color application norms guided by spatial functions, and establishing a dynamic color update mechanism are proposed to provide teachers with replicable color management solutions and enhance the effectiveness of environmental support for children's focus, relaxation, and communication.
  • Liu Siqi
    Color. 2025, 43(9): 78-81.
    Generative AI is reshaping art and humanities. This study compares Midjourney and ImagenAI in translating color imagery from the Classic of Poetry. Results show outputs are influenced by training data and cultural context: Midjourney, trained on Western data, produces visually appealing but culturally shallow results with AI illusions; ImagenAI, using localized Chinese data, achieves greater cultural accuracy. The study highlights prompt engineering and human oversight in mitigating bias and improving control, supporting AI art and heritage preservation.
  • Liu Fang, Zhao Hui
    Color. 2025, 43(9): 139-141.
    This study takes the color aesthetic system of the Kizil Thousand-Buddha Caves—an outstanding representative of Qiuci art—as its research object, conducting an in-depth interpretation of its color combination principles and cultural symbolism from a design perspective. Through a two-way approach combining digital preservation of cultural heritage and innovative design application, a theoretical model and practical methodology for the modern application of Kizil’s traditional colors have been established. For the first time, this paper introduces the Kizil color aesthetic system into the field of contemporary fashion design. Supported by three design series practices, it explores the dialogue mechanism between traditional color language and modern design contexts, providing theoretical support and practical cases for constructing a design education system with Chinese characteristics.
  • Shi Gaofeng
    Color. 2025, 43(9): 109-111.
    The brush-and-ink structure of traditional flower-and-bird painting constitutes a unique system infused with the wisdom of Eastern aesthetics, offering profound inspiration for modern color design. This study aims to conduct an in-depth analysis of its brush-and-ink language and color concepts, revealing their contemporary value in emotional expression, aesthetic atmosphere, and spatial layering, while constructing a systematic pathway for transforming classical aesthetics into contemporary design practice. The core of this transformation lies in translating its underlying aesthetic principles rather than simply imitating surface forms. By creatively reinterpreting the spirit of brush and ink, this research seeks to endow modern color design with rich Oriental cultural connotations, thereby effectively expanding its theoretical and practical horizons.
  • Zhu Junwen
    Color. 2025, 43(9): 19-22.
    Reflecting on the “white cube” paradigm and embracing contextual display concepts, this study examines how color functions as a mediating and narrative medium in reconstructing the “original context” of museum exhibitions. Drawing on Wu Hung’s theory, it explores color’s roles through evidential restoration, symbolic metaphor, and spiritual guidance, revealing its capacity to link artworks, space, and audience, and to foster cultural narrative and spiritual resonance in contemporary museum practice.
  • Shi Xiaochuan
    Color. 2025, 43(9): 100-102.
    As the first Italian painter to win the Hans Christian Andersen Illustration Award, Robert Innosenti's bold and substantial picture book topics and consistent realistic style have to some extent filled the gap in the field of picture book illustration. This article takes "Erika’s Story", "Rose Blanche" and "The House" as core samples, and analyzes the application and treatment of colors in Innovent's picture books from two perspectives: the overall color tone selection of the picture books and the color changes in the pictures surrounding the emotional ups and downs. It explores how colors in his works express narrative emotions, convey important information to the viewers and guide their emotions.
  • Color. 2026, 44(1): 204-204.
  • Tang Mingli, Zhu Ruobei, Wang Jin
    Color. 2025, 43(9): 151-154.
    This paper focuses on the teaching reform of foundational color courses in art-related majors at universities, aiming to explore effective pathways for systematically integrating ideological and political education as well as revolutionary historical themes into the curriculum. In response to the disconnection between technical training and the cultivation of humanistic connotation in traditional color instruction, this study constructs a four-stage progressive teaching model: "Emotional Evocation-Imagery Decoding-Contextual Reconstruction-Creative Generation." This pathway guides students in gradually transforming grand historical narratives and spiritual connotations into personalized emotional experiences, operable color language, and unique artistic expression, ultimately culminating in thematic creations on two-dimensional mediums such as paper and canvas. Teaching practice demonstrates that this approach not only significantly enhances students' color construction skills and aesthetic judgment but also deepens their cultural identification and emotional resonance with revolutionary history, providing a concrete and operable practical solution for the "ideological and political education in all courses" initiative in foundational art education.
  • Li Ziyi
    Color. 2025, 43(9): 23-26.
    A symbol is a symbol that can express a specific meaning or content, and plays an important role in social communication and exchange. Color itself has no fixed meaning. When we give color emotional and cultural connotations, it becomes a language, a symbolic code, that is, a color symbol. In the field of visual arts, color symbols show unique value. As a form of visual art, color is an indispensable and important element in the creation of picture books. This article takes children's picture books as the core, explores the meaning and value of color symbols in picture book creation and appreciation, and analyzes its application in aesthetic expression, instruction and guidance, cultural communication, and cognitive development for children of different ages.
  • Li Yongjie, Shu Liu, Wu Ping
    Color. 2025, 43(9): 27-30.
    Chinese traditional colors, a brilliant gem in the treasury of Chinese culture, exhibit diverse and unique expressions across different regional cultures. This study focuses on the Huizhou region, exploring the innovative application and practice of traditional colors in cultural and creative pattern design. It systematically examines the traditional Chinese five-color system, identifying and refining color elements distinctive to Huizhou’s regional character. Based on this, a series of cultural and creative patterns themed "Huizhou’s Three Wonders , Congratulations from All Directions" is meticulously designed, skillfully blending traditional colors with modern design concepts. The work aims to preserve and promote Huizhou’s traditional culture while offering new perspectives and approaches for the modern transformation and innovative development of traditional colors.
  • Liu Guoguo
    Color. 2025, 43(9): 35-38.
    At present, with the rapid development of information technology, Artificial Intelligence (AI) has been gradually applied in many fields, especially in the field of education, where it is further promoting the reform of teaching and learning. Along with the progress of society, the demand for art and design talents has increased significantly, and there are higher requirements for their innovative capabilities and practical skills. However, the color teaching in secondary vocational art and design programs is facing numerous challenges, and the emergence of AI has brought opportunities for its teaching reform. It is necessary to fully analyze the current situation in the teaching reform, clarify the value of AI-empowered reform in art and design color teaching, and explore how to leverage AI for the reconstruction of teaching objectives, optimization of teaching content, innovation of teaching methods, improvement of the teaching evaluation system, and development of the teaching staff. Only in this way can the reform of art and design color teaching be truly advanced.
  • Zhu Leixuan
    Color. 2025, 43(9): 82-84.
    Color, as a symbol system with cultural depth and visual guidance, not only plays an aesthetic role in digital animation, but also carries multiple values of emotional transmission and identity recognition. With the increasing shift of urban cultural dissemination towards digital media, how to construct concrete regional images through color has become an important issue in the visual construction of humanistic spaces. Taking Heze Mudan Airport as the research object, this article combines the color characteristics of Mudan culture to explore the application mechanism and path of color symbols in airport scenes in digital animation, providing practical reference for creating a new form of local cultural dissemination.
  • Color. 2026, 44(2): 1-1.
  • Mao Xue
    Color. 2026, 44(2): 21-24.
    This study uses the poems about the twenty-four solar terms from the "Classic of Poetry" as text, and constructs a research path of "text-object-color-image-sound" to explore the visual design methods and theoretical foundations of synesthetic visualization of traditional Chinese colors. The work "Shaoxu: Twenty-Four Chapters" uses algorithmic design to connect the visual and auditory aspects of colors in the solar terms, and combines 3D Mapping technology to allow viewers to "listen to color and see time." By interweaving color, sound, and light, it constructs a flowing scroll of traditional Chinese colors, further building a visual presentation and five-sense experience of China's autonomous knowledge system of colors.
  • Zhang Qi
    Color. 2026, 44(2): 145-147.
    Color appreciation teaching serves as a vital component of middle school art education, playing a crucial role in cultivating students' artistic core literacy. How to effectively conduct color appreciation teaching from the core literacy perspective has become an urgent practical issue. This research, based on the cultivation requirements of core literacy in middle school art subjects and combined with actual teaching practices, clarifies the principles of color appreciation teaching under the core literacy framework. The study proposes comprehensive teaching strategies including: constructing multi-dimensional observation systems, deepening technical analysis training, conducting innovative experimental activities, and exploring cultural value connotations. These findings aim to provide practical reference for teachers implementing color appreciation instruction within the core literacy development framework.
  • Qin Mingchen
    Color. 2025, 43(9): 63-65.
    Color rhythm is a core element in digital animation that connects visual language with emotional narrative.Although current animated works are rich in color, the use of rhythm is often weakened, making it difficult to play an effective role. Color rhythm not only affects the tension of the picture but also guides the audience's emotional rhythm through dynamic changes, resonating with the plot. In digital animation, the narrative function of color rhythm should be emphasized. By constructing rhythm sequences, designing flowing colors, integrating visual tension, and multi-media interaction, the depth and expressiveness of emotional expression can be enhanced. The effective use of color rhythm is an important breakthrough for digital animation to achieve high-quality emotional communication.
  • Zhu Hui, Zuo Yuanzhuo
    Color. 2025, 43(9): 43-46.
    Flowers are among the most colorful and attractive elements in nature. In visual communication design, they carry meanings beyond decoration, serving both psychological and cultural roles. With the rise of environmental awareness, color has become an important tool for promoting sustainability. This study takes the brand “Waiting for a Flower to Bloom” as an example and explores how natural colors are applied in eco-friendly brand design, based on theories of color psychology and semiotics. Through systematic analysis of logo, typography, graphics, standard colors, and derivatives, it shows how green, yellow, and other hues evoke emotional resonance and enhance brand identity, value communication, and environmental education. The study finds that a scientific color strategy not only improves aesthetic appeal and market recognition but also effectively promotes eco-conscious values.
  • Zhang Ting, Zhao Chengjin, Zhao Yilin, Qin Yirong
    Color. 2025, 43(9): 47-49.
    Color science, as an interdisciplinary field that integrates natural sciences, social sciences, and art design, plays a significant role in industrial innovation, cultural heritage, and social progress. This article first expounds on the core connotation and development history of color science, and then analyzes the current development status of color science in China, including significant progress in top-level design, platform construction, theoretical research, and technical application, while also revealing bottlenecks such as the lack of top-level policies and insufficient interdisciplinary crossover. On this basis, it explores the development trends of color science in areas such as digital intelligence, sustainable technology, and interdisciplinary integration, and proposes countermeasures from five dimensions: policy support for the disciplinary system, educational popularization, the establishment of industry-university-research platforms, cultivation of high-end talents, cultural heritage, and international exchange, aiming to provide references for building a China-centered color science system and enhancing international competitiveness.
  • Tan Xin, Pan Yaoxian
    Color. 2025, 43(9): 170-172.
    The aim of this study is to improve the color creativity cultivation path of handicraft courses in vocational early childhood care majors, and provide reference for related teaching reforms. The article uses methods such as literature review and observation to explore the significance of cultivating color creativity in handicraft courses for vocational early childhood care majors, and analyzes the current problems. In response to the current situation of weak theoretical learning, broken system training, and scarce resources, this article proposes the following strategies for cultivating color creativity: first, optimize the arrangement of teaching content, and integrate creative elements into all aspects of teaching; Secondly, innovative teaching methods should be adopted, such as experiential and project-based teaching models, to stimulate students' innovative thinking; Furthermore, building a diversified evaluation system, focusing on process evaluation, and guiding students to enhance their color creativity level in practice. As a student majoring in early childhood care, color creativity is an essential professional quality. The training strategy proposed by the research institute is of great significance for improving the teaching quality of handicraft courses in vocational preschool education and cultivating students' color creativity ability.
  • Yu Xiaxuan
    Color. 2025, 43(12): 5-11.
    Based on color psychology, this research develops an integrated brand color strategy aimed at promoting the upgrade of Sanya’s tourism brand image and enhancing its competitiveness. Through questionnaire surveys, it extracts users' color perceptions and emotional responses to Sanya’s natural and cultural elements, refining them into regional color genes. These genes are combined with tourist journey mapping to create scenario-based narratives, enabling the precise application of the color strategy across the entire tourism experience and achieving cultural adaptation. The strategy uses tropical natural tones to establish the functional and emotional foundation of the tourism app interface. By systematically applying color, it ensures a unified Sanya tourism brand image is conveyed from digital interaction to physical experience, thereby strengthening emotional connection and guiding user behavior. This study provides a scientific pathway for tourism destination brand upgrading. While enhancing visitor experience and emotional resonance and shaping a unified, distinctive brand image, it also offers a replicable practical paradigm for the high-quality development of tourism in China.
  • Liu Chen
    Color. 2025, 43(12): 1-4.
    In the local expression of public art, the deconstruction and reconstruction of color symbols is an important pathway to activate the vitality of regional culture. This aims to break the long-established "essentialized" labels of regional color symbols by stripping away singular associations, reorganizing historical fragments, and excavating marginal symbols. By integrating contemporary contexts, technological means, and cross-disciplinary thinking, it endows traditional color symbols with new narrative logic and forms of expression, establishing a deep connection with contemporary society. The two aspects complement each other, allowing color symbols to escape the static predicament of being "regional specimens" while transforming them into dynamic carriers of historical memory that respond to the needs of the times. Ultimately, this promotes the local expression of public art from a simple replication of regional culture to a cultural dialogue that embodies both critical and creative dimensions, providing important support for constructing a vibrant urban color ecosystem.
  • Shao Ruizhen, Peng Xiaojia
    Color. 2026, 44(1): 35-38.
    This paper aims to explore the innovative application of the color patterns of the Dongna Tibetan clothing in pet product design. By systematically refining, analyzing, and designing the shapes and colors of the Dongna Tibetan clothing, we aim to integrate them into pet product design. As the pet economy grows rapidly, the diversity of pet product design offers consumers more options. Incorporating the color patterns of Dongna Tibetan clothing into pet product design not only enhances the ethnic, innovative, and diverse nature of pet products but also enables the sustainable development and preservation of Dongna Tibetan culture, allowing Dongna Tibetans to achieve creative regeneration in contemporary social settings.
  • Li Li
    Color. 2025, 43(9): 31-34.
    Natural environmental color is a core element of regional visual identity. Scientifically extracting and quantifying it is of great significance for cultural heritage preservation, regional image building, and design innovation. This study, taking the unique natural landscape of Dongchuan Red Earth in Yunnan as a case study, employs a color geography research paradigm and combines field sampling with digital tools to systematically explore the composition and seasonal evolution of its environmental color. The results show that the color system of Dongchuan Red Earth has a strong seasonal identity. Its color composition is not only derived from the inherent red color of the soil but is also dynamically influenced by environmental factors such as crop rotation, sky illumination, and distant mountain vegetation. This study develops a method for translating natural environments into applicable color schemes. The results can provide precise, scientific data support and aesthetic basis for color strategies in environmental design, visual communication, and cultural tourism products.
  • Qu Liuyinglei
    Color. 2025, 43(9): 88-91.
    This paper delves deeply into the changes in contemporary film color aesthetics and their close connection with emotional expression. By analyzing the characteristics of color application in film works of different periods, this paper reveals how color aesthetics evolve with the development of The Times and focuses on elaborating its key role in the emotional communication of films. Starting from the basic theories of color and combining with specific film cases, this comprehensively showcases the unique charm of the interweaving of color aesthetics and emotional expression in contemporary films, providing new perspectives and ideas for understanding film art.