Color science, as an interdisciplinary field that integrates natural sciences, social sciences, and art design, plays a significant role in industrial innovation, cultural heritage, and social progress. This article first expounds on the core connotation and development history of color science, and then analyzes the current development status of color science in China, including significant progress in top-level design, platform construction, theoretical research, and technical application, while also revealing bottlenecks such as the lack of top-level policies and insufficient interdisciplinary crossover. On this basis, it explores the development trends of color science in areas such as digital intelligence, sustainable technology, and interdisciplinary integration, and proposes countermeasures from five dimensions: policy support for the disciplinary system, educational popularization, the establishment of industry-university-research platforms, cultivation of high-end talents, cultural heritage, and international exchange, aiming to provide references for building a China-centered color science system and enhancing international competitiveness.

Against the backdrop of rapid urban development, public demand for emotionally restorative environments is increasing. As the most accessible natural spaces in cities, parks can create differentiated landscape atmospheres through variations in flower color, thereby influencing public emotions. However, existing studies have mainly focused on the emotional effects of single flower colors, while insufficient attention has been paid to the emotional impacts of color combinations. Taking urban parks as the research context, this study employed image simulation and questionnaire surveys to explore the effects of single-color and combined-color flowers on public emotional responses. The results showed that significant differences existed among age and gender groups in their perception of cool-colored environments. Among single-color flowers, warm colors were more likely to stimulate emotional uplift, whereas cool colors were more likely to promote relaxation. In color-combination settings, combinations with consistent tonal tendencies tended to maintain the emotional direction of single colors, and cool colors were more likely to serve as key cues influencing the overall emotional experience in mixed-color environments. The findings provide references for emotion-oriented flower border design and the creation of therapeutic park landscapes.

The artistic essence of meticulous-style flower-and-bird painting lies in the creation of artistic conception. As the core expressive language, color serves not only as a medium to reproduce objects but also as a crucial medium for constructing artistic conception and expressing emotions. This paper systematically explores the dynamic role of color in generating artistic conception within meticulous-style paintings. First, it analyzes the philosophical foundations of traditional color theory from the perspectives of "coloring according to species" and "preconceived intent preceding brushwork." Subsequently, it examines the mechanisms of color expression in emotional symbolism, and material synergy through classic works spanning from the Song Dynasty. Finally, it extends to the evolution and expansion paths of contemporary meticulous-style painting's color language.

Against the backdrop of globalization and cultural convergence, the homogenization of regional interior design has become increasingly prominent. As an intuitive and emotionally rich design element, color serves as a crucial carrier for the inheritance and expression of regional culture. This paper takes Lingnan traditional dwellings as the research object and explores their interior color design strategies from the perspective of regional culture. Firstly, it analyzes the color cultural genes from the dimensions of natural geographical environment, philosophical thoughts, folk beliefs, and craftsmanship techniques, and explains the characteristics of multiple integration such as "learning from nature", "neutrality and implicitness", and "gorgeousness and simplicity". Then, it dissects the pain points in current practices, including the superficialization of cultural symbols, conflicts in adapting to modern functions, and the lack of scientific support for colors. Finally, it proposes four strategic paths: "color translation of natural imagery", "contemporary embodiment of cultural spirit", "innovative interpretation of technical materials", and "ecological consideration of systematicness and sustainability", aiming to provide theoretical and practical guidance for interior color design with regional characteristics.

This study takes the color aesthetic system of the Kizil Thousand-Buddha Caves—an outstanding representative of Qiuci art—as its research object, conducting an in-depth interpretation of its color combination principles and cultural symbolism from a design perspective. Through a two-way approach combining digital preservation of cultural heritage and innovative design application, a theoretical model and practical methodology for the modern application of Kizil’s traditional colors have been established. For the first time, this paper introduces the Kizil color aesthetic system into the field of contemporary fashion design. Supported by three design series practices, it explores the dialogue mechanism between traditional color language and modern design contexts, providing theoretical support and practical cases for constructing a design education system with Chinese characteristics.

Consolidating the sense of community of the Chinese nation is the main thread running through the Party’s ethnic work and all undertakings in ethnic regions in the new era. As an important form of artistic creation, ethnic art plays an active role in consolidating this shared sense of community. How to balance the needs of consolidating the sense of community of the Chinese nation in the process of ethnic art creation is a question that creators must address. Among the various approaches, the use of color elements provides an important entry point. Based on this perspective, this article first discusses the significance of ethnic art creation, then analyzes the motivations for employing color elements and the specific strategies of their application, with the aim of exploring their value and methods. In doing so, it seeks to provide useful references for strengthening the sense of community of the Chinese nation through artistic creation.

Printmaking activities have become a common way for children to contact traditional art symbols because of their operability and intuition. Related analysis points out that children's preference for highly saturated colors is directly related to their emotional experience, and they often use symbol substitution and color reconstruction for creative transformation when simplifying traditional patterns. Based on this, this paper will discuss the behavioral characteristics of children's color perception, the path of creative transformation of cultural symbols, and the strategy of balancing tradition and innovation in printmaking education, with the aim of providing practical references for children's art education that take into account both cultural inheritance and creativity development.

The emergence of synthetic color was not merely a technical innovation in materials; it signified a deep convergence between the histories of art and science. Color’s history is far from a purely aesthetic narrative, instead entwined with technological invention, social change and evolving artistic ideas. From the industrial production of aniline dyes, through the widespread adoption of synthetic ultramarine and titanium white, to the development of the Pantone color system and digital RGB color models, the diffusion of synthetic hues reshaped the material conditions of art-making and propelled fundamental shifts in visual form and expression in the modern and contemporary periods.

This article focuses on the “Poetry and Colors” traditional Chinese color workshop, exploring the aesthetic of colors in ancient Chinese poetry by visualizing the colors mentioned in the poems. The workshop consists of four modules: colors of nature, colors of seasons, colors of everyday life, and colors of emotions, delving into the interplay between colors and emotions in poetry through artistic perception and practice. This workshop serves as both an academic exchange activity and a social practice event, allowing participants to experience the enchanting colors in ancient poetry through artistic practice and striving to integrate classical color aesthetics into modern design. It not only contributes to the inheritance and development of traditional culture but also stimulates students’ creativity and enhances their aesthetic qualities, injecting fresh artistic and cultural vitality into society. In the future, it is hoped that such exchange activities can continue to thrive and make positive contributions to cultural exchange and sharing.

Color, as one of the core perceptual elements in the medical environment, its design quality can affect users' emotions and medical efficiency. This study explores the scientific path of color design in hospital public spaces based on color harmony theory and aesthetic quantification model. Based on the color tone and principle of Montessori and the Berkhoff Beauty Value evaluation model, this study analyzes the color application rules of medical spaces using color data from 25 public spaces in hospitals in the Tianjin Beijing area. Combining the psychological characteristics of users and regional cultural factors, the sensory and rational elements in spatial color design are combined to provide reference for creating a medical space that combines functional and spiritual healing effects.

The color of "Huashan Rock Painting" can be integrated with cultural and creative design under AI drive, further enriching the style and connotation of cultural and creative design. This article extracts the color elements contained in "Huashan Rock Paintings" through the Stylegan model and high-resolution collection, and provides more possibilities for the application of traditional art in contemporary cultural and creative industries through case studies. Research has shown that design forms represented by AI not only enhance the efficiency of reshaping traditional art, but also achieve a balance of social, cultural, and economic values to a certain extent, providing a new paradigm for the inheritance and dissemination of rock art cultural heritage for reference.

The "black" and "white" in Ma Yuan's landscape paintings are in a dialectical unity, which is an important factor in the formation of the artistic conception of his landscape paintings. This article takes his representative works as the object of analysis, and starts from the spatial arrangement of the "corner composition" and the ink color expression of the "broken ink" method, to deeply explore how Ma Yuan constructs the "empty and hazy" artistic conception with the interplay of "black" and "white".

In traditional Chinese landscape painting, the implicit colors formed by ink wash through variations in density, dryness, wetness, and moisture are the core medium for conveying artistic conception. Taking Mi Youren's "Wonderous Scenery of the Xiao and Xiang Rivers" as a case study, this paper analyzes the technical expression of ink wash colors, the presentation of the painting, and their role in constructing a poetic artistic conception. The study finds that Mi Youren, through techniques such as splashed ink, broken ink, and dotting-dyeing, transformed ink wash into a color language that integrates light-dark layers, spatial rhythm, and emotional warmth. This not only restores the natural characteristics of the mist-shrouded Xiao and Xiang River regions but also conveys spiritual connotations that transcend the material forms of objects. By comparing with the Western realistic view of colors, this paper further reveals the aesthetic value of "governing complexity with simplicity" in traditional Chinese ink wash colors, providing a perspective for understanding the color system of traditional landscape painting.

This paper focuses on the contemporary translation and practice of Song-style colors: it traces the origins of their aesthetic genes and the core of their artistic conception, starts from the aesthetic dimension of Song Dynasty colors, analyzes the color narrative logic in typical carriers of Song Dynasty art, and lays a theoretical foundation for contemporary design translation; takes the Hangzhou Asian Games as a case study to explore the path of "vivid" translation of Song-style colors, explains the connotation of "vivid" narrative design, and analyzes the translation method from the "poetic flavor" to the "painterly flavor" of Song charm; further, starting from the hierarchical construction of multi-scene narrative and the practical exploration of cross-media translation, it deeply probes into the expression method of "intergrowth of artistic conception" in the "vivid" narrative design of Song-style colors in the Hangzhou Asian Games, so as to provide reference theoretical support and practical lessons for the creative transformation of Song-style culture.

Many children with autism have different sensory experience of the surrounding environment from ordinary people, and they are particularly sensitive to visual stimuli. Virtual reality (VR) technology can create a world where we can completely control the visual environment, which provides a more comfortable and safe healing space for autistic children. Therefore, this paper will discuss how to design the most suitable color matching scheme for autistic children in VR healing scenes, aiming at providing practical color matching suggestions for designing VR healing scenes that are really suitable for autistic children, make them feel comfortable and actively participate.

For students majoring in design disciplines, outdoor scene-based color sketching is not merely a basic skill, but also a gateway to engaging with the real world and a catalyst for unlocking creative potential. It plays an irreplaceable role and carries profound significance. This chapter focuses on design education in higher education institutions, using outdoor scene-based color sketching as a practical entry point to examine how outdoor practice can extend and enrich the curriculum. The discussion is structured around four key dimensions: the core functions of outdoor scene-based color sketching, its connection with design education, its specific pedagogical significance, and its practical value. Furthermore, it explores how sensory immersion and cognitive development can be integrated into higher education, aiming to cultivate students’ refined artistic perception, adaptable design thinking, and solid practical competence. These capacities collectively lay a strong professional foundation for advanced study in design.

This article takes Atlas silk as its research object, employing methods of literature review and semiotic analysis to study its historical evolution, visual characteristics, and cultural symbolism. It focuses on analyzing the formation reasons and socio-cultural significance of the main colors of Atlas silk, exploring the cultural logic of its color system and its translation into modern design. Atlas silk uses black, red, and yellow as its core colors to construct a unique color coding system. Through innovative digital design, its colors have been reconstructed and extended in cultural and creative products, clothing, and other fields. Through the "color translation" within the contemporary design context, it provides new ideas for shaping regional visual images and revitalizing intangible cultural heritage.

This paper presents a systematic study on the CMF (Color, Material, Finish) design strategies for conference seating, centered on the User Experience (UX) perspective.The research identifies pain points such as delayed CMF decisions, conservative color strategies, and a focus on single-dimensional material performance. It establishes a three-tiered UX dimension framework based on physiological, psychological, and emotional experiences. The paper proposes a "Triple Synergy Logic" framework, composed of Functional Synergy, Perceptual Synergy, and Emotional Synergy, as the core systemic strategy.Specific strategies emphasize: color to achieve atmosphere regulation and enhanced focus; materials to balance comfort, acoustic suitability, and sustainability, harmonizing physical and tactile experience; and finishes to ensure maintenance convenience and perceived quality. A comparative analysis of iconic case studies validates the framework's effectiveness in achieving a balance between functionality and emotional resonance across diverse scenarios.

visual symbols have the characteristics of high concentration and rapid transmission of complex information, while color can shape emotions, create atmosphere and convey cultural heritage invisibly. Therefore, this paper makes an in-depth discussion on the information bearing and recognition function of visual symbols, the emotional stimulation and narrative ability of colors, and how they work together in various contemporary application scenarios to achieve better communication effects, it aims to provide a useful perspective for design practice and help creators to create excellent visual communication works with high recognition, clear information transmission and strong emotional resonance.

By analyzing the cultural connotations and educational value of traditional Chinese colors, we introduce Chinese traditional color content into the color composition course of film and animation majors and implement specific teaching strategies. Thus, students can understand the cultural heritage of traditional colors and the rules of color composition, and establish a design concept of "using traditional colors as the basis and modern design as the means". Enhance the practical ability to transform traditional color elements into modern design language, and be able to flexibly apply color attributes, color contrast and harmony, color psychology, and color composition in different dimensions of design. While enhancing cultural identity and innovation awareness, promote the creative transformation and innovative development of traditional Chinese color aesthetics in the contemporary design field. This study provides practical reference for the teaching of color composition in film and animation majors, which is of great significance for inheriting and promot ing excellent traditional Chinese culture.

Color is the primary expressive language of watercolor art, with the interplay of "water" and "color" forming its soul. Located in the Lingnan region, Guangdong has developed a unique artistic style in watercolor techniques and color language due to its distinctive climate, profound cultural heritage, and open, inclusive humanistic characteristics. This study systematically examines the intrinsic principles of the interaction between "water" and "color" in Guangdong watercolor paintings, analyzing the distinctive aesthetic connotations of their harmonious interplay. From the color blending in wet-on-wet techniques, precise layering under controlled water application, to the texture generation in water mark shaping and the color expansion achieved through mixed media integration, the paper traces the evolution of Guangdong watercolor's color language from experiential summarization to standardized construction through the works of veteran artists such as Chen Haining and Huang Zengyan, as well as emerging talents like Liang Guohui and Su Junquan. Research confirms that the interplay of watercolor techniques and color language not only establishes a solid foundation for the aesthetic system of Guangdong watercolor but also serves as a vital expressive form that embodies regional characteristics and carries the spirit of the times, giving rise to the distinctive "Guangdong School of Watercolor.

Under the new situation, the requirements of society for art and design talents are constantly improving, and secondary vocational art and design education is facing new challenges and opportunities. The research explores the specific path of integrating color psychology into the teaching of art design major in secondary vocational schools from four dimensions: the construction of curriculum system, the innovation of teaching methods, the construction of practice platform and the optimization of evaluation mechanism. It aims to solve the problem of the dislocation between students' color application ability and professional needs by constructing the training closed loop of "theoretical cognition-situational practice-industry test", in order to promote the core competitiveness of art design professionals in secondary vocational schools.

Currently, there are problems with color teaching in primary school art classrooms, such as a single teaching form, scarce teaching cases, and rigid teaching evaluation. These problems seriously affect the effectiveness of color teaching in primary schools. The core purpose of the research is to propose a series of specific solutions to the existing problems in color teaching in primary school art classrooms, in order to improve the effectiveness of color teaching and provide theoretical and methodological references for the teaching work of primary school art teachers.

Through the color quantification survey of Jiangbin Park in Sanming City and the evaluation and analysis of tourists' color perception based on SD method. The results show that the architectural color contrast of Jiangbin Park is strong but not rich, which is too traditional and gloomy. It is recommended to increase the color of medium and high brightness; The infrastructure style is not uniform, which makes people feel disorganized, it is suggested to reduce the lightness and chroma of the color; The landscape sketches have fewer colors, it is suggested to add more modern style sketches with more rich colors; The paving color is uniform, but there is a lack of connection between different materials, it feels like a stiff transition, it is suggested to add similar tone for the connection of pavement; Plant color satisfaction is the highest, but the color richness is not high, seasonal phase change is not obvious, it is recommended to add more plants with obvious seasonal variation.

For a long time, sculptural creation has centered on volume and mass, while color remained a marginal, decorative element. With the development of modern visual culture and advances in material technology, color has transcended this subordinate role and emerged as a core language for spatial intervention and the reconfiguration of sculptural form. This paper challenges the conventional notion that "sculpture equals monochrome" by tracing the conceptual shift from the classical "myth of whiteness" to the modernist emphasis on material authenticity. Drawing on the practices of artists such as Anish Kapoor and Anthony Caro, it examines the dual function of color as both an aesthetic medium and a formal device. It argues that, through the interaction of physical properties and psychological perception, color can dissolve material heaviness and reconstruct sculptural narrative logic. The awakening of color language thus marks a key transition from static objecthood to dynamic spatial experience.

Traditional public art relies on static physical materials. Digital media transforms color into flowing "light color," fundamentally altering viewing patterns. This paper explores how such immaterial color dissolves boundaries between artworks, spaces, and individuals. By analyzing how luminous color blurs physical edges, responds to real-time bodily interactions, and connects strangers through light transmission, the study reveals that flowing light color transforms public art into an interactive medium. This shift reshapes interpersonal relationships, bringing novel aesthetic experiences and psychological belonging to modern urban spaces.

A symbol is a symbol that can express a specific meaning or content, and plays an important role in social communication and exchange. Color itself has no fixed meaning. When we give color emotional and cultural connotations, it becomes a language, a symbolic code, that is, a color symbol. In the field of visual arts, color symbols show unique value. As a form of visual art, color is an indispensable and important element in the creation of picture books. This article takes children's picture books as the core, explores the meaning and value of color symbols in picture book creation and appreciation, and analyzes its application in aesthetic expression, instruction and guidance, cultural communication, and cognitive development for children of different ages.

In artworks, the language of color is a crucial means by which emotions are conveyed through visual expression. By employing the contrast and harmony of colors, viewers are offered with rich sensory stimulation, and they are guided to perceive the inner artistic spirit of the creator. In this article, the color language in Hu Richa's oil paintings is analyzed, and the nomadic life of ethnic minorities and grassland culture, as represented in his works, are explored, thereby allowing for an understanding of the unique characteristics of his artistic style. Through the analysis of the Mongolian style of oil painting language, more art enthusiasts can be led to an understanding of this distinctive art form. The unique grassland environment has shaped Mongolian painters with profound cultural heritage, distinct national character, and unique aesthetic features.

Color perception is a key ability for children's art enlightenment, which will directly affect their aesthetic experience and creativity development. In primary education, traditional art classrooms often teach by memorizing color names and single copying, which is easy to make lower-grade students feel boring and difficult to stimulate the enthusiasm of active observation and exploration. With the characteristics of fun and interactivity, gamification teaching can build a real color application scene for students. Therefore, this paper focuses on the association between gamification teaching and the cultivation of color perception ability, in order to provide new ideas for improving the fun and effectiveness of primary art classrooms.

Kindergarten art color education is an important means to cultivate children's aesthetic literacy and stimulate their creativity. Regional culture, as one of the important resources in preschool education, with its rich content, serves as a driving force for curriculum innovation, and its unique elements bring new opportunities for the development of regional preschool education. This study starts with the regional culture of Huai'an, theoretically clarifying the point between regional culture and kindergarten art color education. Based on this, it deeply explores the color resources of Huai'an's natural ecology, folk customs, historical and cultural aspects, thereby constructing a four-in-one kindergarten art color education curriculum system of "objective-content-implementation-evaluation". It attempts to solve the problem of homogenization existing in current kindergarten color education, allowing children to understand the unique regional culture of the local area and learn color knowledge through practice.

In current high school art classrooms, color teaching often focuses on technique explanation and practice, with insufficient exploration of the emotional value of color, and little connection between the emotional application of color and the cultivation of students' core literacy. As a result, when students face art works, they can only stay at the surface level of color perception and cannot deeply understand the meaning behind color. The cultivation of core literacy also lacks specific paths that are in line with teaching reality. The study attempts to use art classics as an important teaching medium to explore the inherent connection between the use of color emotions and the cultivation of core competencies in high school art classrooms, and to find feasible ways to organically combine the two. The aim is to provide practical references for high school art teachers to carry out color teaching and implement core competency cultivation goals, so that color teaching can not only improve students' art skills, but also effectively promote the comprehensive development of students' core competencies.

With the continuous innovation of educational concepts and the increasing advancement of technological means in China, color learning for young children, as an important component of early education, also faces the need for innovation and optimization in its teaching methods. However, the current traditional color teaching methods still have certain limitations in stimulating children's interest and promoting cognitive development. To address these issues, this study proposes a series of effective measures aimed at improving the efficiency and quality of color learning for young children. Research has found that introducing visual teaching strategies can significantly improve children's understanding and application abilities of colors. Therefore, early childhood education institutions in various regions should flexibly use visual teaching strategies based on actual situations, increase investment in educational resources, and pay attention to teacher training to improve professional level and teaching quality.

This study transcends the linear diffusion paradigm in enamel color studies by unveiling a polycentric interactive network of Eurasian enamel technologies from the 13th to 18th centuries. Through a tripartite analytical framework integrating technical experimentation, chemical data, and archival documentation, we identify three technological iterations in Chinese enamel development: foundational glaze formulations in the Yuan Dynasty, establishment of cobalt-blue and warm-tone systems in the Ming Dynasty, and gold-pink innovation during the Qing Dynasty. Key findings reveal Persian technological influences in Yuan-Ming glaze materials, while Qing gold-pink enamels synthesized European arsenic reduction techniques with indigenous formulations. This evolutionary process constitutes a transcontinental translation of chromatic technologies across civilizations, subverting the "core-periphery" narrative. Our research substantiates the hypothesis of Yuan Dynasty origins for Chinese enamel arts and illuminates the techno-collaborative mechanisms underlying the formation of global chromatic languages.

Biodiversity serves as the cornerstone of Earth's ecological stability.As a major biodiversity province,Yunnan faces challenges in public awareness and traditional science communication effectiveness,where digital technology provides crucial support for educational advancement.This study addresses the application gap of color perception theory in biodiversity education through interactive design,building a"color-emotion-cognition"transmission chain rooted in Gestalt psychology and color psychology.Guided by three principles—learning context adaptability,task progression,and systematic evaluation—the design employs strategies including dynamic grouping,tiered task design,and a"dual-track three-dimensional"assessment framework within Yunnan's ecological context.This innovative approach establishes connections between"color characteristics,species attributes,and ecological value,"fostering public awareness of biodiversity conservation.

The widespread application of digital media has reshaped the creative logic and dissemination methods of graphic visual design, transforming color presentation from the static and fixed mode of traditional print media to the dynamic and variable characteristics in the digital environment. Focusing on the field of graphic visual design, this paper conducts a systematic exploration from three dimensions: the technical impact of digital media on color systems, the core principles of color design, and audience perception-oriented color optimization strategies. It constructs a theoretical framework and practical methodology for color design adapted to the digital context. This research not only provides precise guidance on color application for graphic visual designers in the digital era but also offers theoretical support and practical paradigms for promoting the innovative development of graphic visual design in the digital context.

This study centers on the modern reinterpretation of traditional colors. It first clarifies the conceptual framework and interplay between visual art design and cultural symbols, while analyzing the semantic formation mechanisms of traditional colors as cultural markers. Subsequently, it conducts a systematic semiotic analysis of cultural symbols in visual art design. Finally, through contemporary design case studies, it proposes actionable strategies for modernizing traditional color interpretations. The research aims to provide theoretical foundations for innovatively applying traditional cultural symbols in visual art design, fostering deeper integration between traditional culture and modern design, and achieving dual enhancement of cultural and aesthetic values.

Color is a very critical part of oil painting art and plays a decisive role in its visual impact. This article analyzes the status and evolution of color in oil painting, its specific role and application strategies, and how color can enhance the visual effect and emotional expression of the picture through contrast, hierarchy and symbolic meaning. With examples such as Rembrandt's "Night Watch" and Gao Lianbao's "Wandering in Time", this article analyzes how the light and dark contrast, cold and warm matching, hierarchy and symbolic meaning of color can create visual tension and emotional resonance. Research shows that color has enhanced the artistic appeal of oil painting through scientific matching and personalized application, and has become a bridge for emotional communication between artists and audiences, providing key inspiration for oil painting creation and appreciation.

This paper adopts the interdisciplinary theoretical framework of "Color Sociology" to explore how color transcends its aesthetic significance and fulfills social functions. It begins by outlining the theoretical foundations of Color Sociology and examines typical cases of public art in Shanghai to discuss the strategic application of color in public art. Finally, the study focuses on the pivotal role of curators in public art projects, revealing how they employ the principles of Color Sociology in project planning and narrative construction, thereby translating theory into practical forces that promote social dialogue and cultural innovation.

As a core element of graphic design, color plays a decisive role in visual communication effectiveness. This paper systematically explores the impact mechanisms and enhancement strategies of color design on visual communication effects in graphic design. The study first analyzes the fundamental functions and principles of color in information delivery, visual guidance, and abstract conceptual expression. It then delves into how color design exerts core influences on visual communication effects through four key pathways: enhancing visual appeal, optimizing information delivery efficiency, evoking audience emotional resonance, and shaping brand perception. Building on this foundation, the paper proposes color design optimization strategies guided by target audience, information hierarchy, brand tone, and innovative technologies, aiming to provide theoretical references and practical guidance for design practice.